The Daytona 500 Experience, "The Official Attraction of NASCAR" located outside of Turn 4 at historic Daytona International Speedway, will begin their fall hours starting Tuesday, Sept. 4. Beginning Tuesday, Sept 4, the award-winning interactive motorsports attraction will be open at 9 a.m. and close at 5 p.m. About Daytona 500 Experience: The Daytona 500 Experience, the official attraction of NASCAR, is a high-energy experience designed to appeal to both hard-core race fans and casual observers. Wall-to-wall activities, challenging thrills and one-of-a-kind sights pack the Ultimate Motorsports Attraction. Included inside the attraction is the Pepsi IMAX Theatre, the 16-Second Pit Stop Challenge, three different motion simulators and the winning Daytona 500 car. Tickets for The Daytona 500 Experience, which includes admission to the attraction as well as the Speedway tour, are $24 plus tax for adults, $19 plus tax for seniors 60 and over and children age 6-12. Children under six are free.